What type of social issues are the following initiatives according to Porter and Kramer's CSV framework? Generic Social Issues, Social Value Chain Impacts, or Social Aspects of the Competitive Context? A. JetBlue are working closely with the Federal Aviation Administration (FAA) on implementing an updated air transportation system which will allow them to fly more direct flights and save on the fuel used. B. JetBlue have created the T5 farm at terminal 5 of JFK Airport New York. The urban farm produces potatoes and herbs using organic methods and recycled materials. C. JetBlue are investing in start-up projects such as Joby Aviation, who are developing fully electric passenger aircraft. D. JetBlue partners with The Nature Conservancy studying the value of Caribbean coral reefs in order to motivate the conservation of coral. Also, one third of JetBlue’s flights are to/from the Caribbean. E. JetBlue has started to voluntarily offset the CO2 emissions of all domestic US flights by funding projects that help remove CO2 from the atmosphere.

What type of social issues are the following initiatives according to Porter and Kramer's CSV framework? Generic Social Issues, Social Value Chain Impacts, or Social Aspects of the Competitive Context? A. JetBlue are working closely with the Federal Aviation Administration (FAA) on implementing an updated air transportation system which will allow them to fly more direct flights and save on the fuel used. B. JetBlue have created the T5 farm at terminal 5 of JFK Airport New York. The urban farm produces potatoes and herbs using organic methods and recycled materials. C. JetBlue are investing in start-up projects such as Joby Aviation, who are developing fully electric passenger aircraft. D. JetBlue partners with The Nature Conservancy studying the value of Caribbean coral reefs in order to motivate the conservation of coral. Also, one third of JetBlue’s flights are to/from the Caribbean. E. JetBlue has started to voluntarily offset the CO2 emissions of all domestic US flights by funding projects that help remove CO2 from the atmosphere.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter14: Marketing Channels And Supply Chain Management

Section14.1: Taza Cultivates Channel Relationships With Chocolate

Problem 1VC

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