What marketing communication and promotion objectives should Banyan Tree set?

Q: How  should  Banyan Tree set its promotion budget?

A: Banyan Tree Limited is a Singaporean international hospitality brand that manages and develops hotel...

Q: Find an example of another good or service that is priced like automobiles or airline seats and expl...

A: Price is the monetary value that a customer is supposed to pay in exchange for buying a product or s...

Q: What is digital transformation and why is it important? Discuss three (3) key elements / pillars ...

A: Digital transformation is the process of adopting and using the digital technologies by the firm to ...

Q: In the organizational chart for the consumer packaged goods firm in Fi~re 22-6 , where do product li...

A: Organizational charts are the graphical representation of a company's layout. Its purpose is to demo...

Q: The consumer-initiated practice of generating content on a marketer's website that is custom tailore...

A: Multichannel marketing is the combination of various distribution and promotional channels for marke...

Q: Explain purpose of data collection and data set in a business with examples

A: The major goal of data collecting is to transformative changes insights that will help the company t...

Q: What are apps and why are they important?

A: Online marketing has the function of product promotion through using digital media. It means with in...

Q: Do you see the long-term strategy of Facebook as value-based? What is your perspective and rationale...

A: Values-based marketing Values-based marketing is a marketing technique that appeals to the values an...

Q: Explain the differences between product advertising and institutional advertising and the variations...

A: Advertising is a non personal form of promotion of goods and services. It is because the communicati...

Q: Ana Chua, a BS Entrepreneur student observed that in their subdivision, there are only 3 water refil...

A: Number of Household in Sub division - 80 Number of times a household buys a mineral water in a week ...

Q: Please give any products that can make something new for the uniqueness itself

A: Marketing is the process through which the organisation identifies the needs and wants of the custom...

Q: Question 10, P1-5 (similar to) > Identifying agency problems, costs, and resolutions You are the CEO...

A: Pollack enterprises want to take over the business of nelson corporation by paying $38.60 per share....

Q: what are some of the typical customer needs

A: Some of the typical customer needs are Price, Quality, Choice and Convenience.  

Q: What is the difference between pioneering and competitive ads?

A: Advertising is a method of providing company information to current and potential clients. It typica...

Q: Why is it important to be ethical in communicating today?

A: Ethics - A branch of philosophy that signifies the essence of morality in one's behavior or conduct....

Q: How are choiceboard and personalization systems used in the PizzaHut.com website?

A: Choice board: Choice board is a visual support that includes photos, objects, line drawings, picture...

Q: What is the value proposition of sti when it is established? What is it's mission statement?

A: A value proposition is a belief of the buyer regarding how the value from the product will be provid...

Q: What recent StuffDOT actions have added to its user-friendliness?

A: The marketing function in digital marketing helps marketers to generate new traffic, leads, and sale...

Q: Describe what is done by a college textbook sales representative in each of the six stages of the se...

A: Marketing have multiple methods of approaching to customers. Personal selling is one of the highest ...

Q: Visit your college bookstore before you answer, (a) Where would display the Post-it© Flag Highlighte...

A: Display advertising is highly used by marketers for the purpose of promotions. These tables and disp...

Q: Discuss the role that reference groups, opinion leaders and influencers play in influencing sustaina...

A: Introduction   Persuasive is a discipline, and you may get to your advantages when seeking to compre...

Q: Why has the Internet become a popular advertis ing medium?

A: Advertising is communicating to mass amount of consumers influencing them to make a purchase. it is ...

Q: If a market segment that is more price-sensitive and also is more willing than other segments to pur...

A: An organization uses many sales promotions and pricing tactics to attract and retain the prospective...

Q: As part of a task force to investigate cell phone marketing, you need to establish a central locatio...

A: In this case, the task force members are located all around the country so generally it is suitable ...

Q: Explain the use of marketing ROI, metrics, and dashboards in evaluating marketing programs.

A: Marketing programs defines different marketing campaigns and activities initiated by the business. T...

Q: Which group of customers or particular type of customers will choose the given sample varieties of a...

A: Consumer preference is described as an individual's subjective tastes, as assessed by their pleasure...

Q: Identify the four major social media and describe how brand managers integrate them into marketing a...

A: Social media is being used more and more by people due to increasing internet usage. An average pers...

Q: (a) What is the "product' that the Phillies mrket? (b) What "products" are the Phillies careful not ...

A: Philadelphia Phillies ia baseball team that plays in major baseball league of U.S. It is quite popul...

Q: List the four stages of the "Stage-Gate Model" for the New Product Development

A: Stage Gate Model - The stage-gate model is a method used in product development to manage the progre...

Q: Suggest the selected strategies of Shangri-La Hotels and Resorts

A: Introduction: Shangri-la Hotels and Resorts are one of the most premium and fast growing hospitalit...

Q: Explain when an adaptation of a product-design sold in a domestic market is required to insure succe...

A: It is totally important that a product must be adopted as per the international standards whenever i...

Q: Social media has been very active in terms of spreading the word about practically anything and ever...

A: Social media is the platform on which any user can share views, pictures, videos, and content with o...

Q: The advertising team decided it would be best to load up on the advertising for the new doll during ...

A: Reach: number of different customer or households displayed a particular media vehicle or media sche...

Q: What are some of the problems that exist in Medical Management today?

A: The medical management of the country is very important as it directly affects the healthcare system...

Q: An organization can't satisfy the needs of all consumers, so it must focus on one or more subgroups,...

A: A target market is a group of people who have certain traits and have been recognized by a firm as p...

Q: Discussions on merits or benefits of sales promotion Explanation on why and how sales promotions app...

A: Definition : The sales promotion are those activities which increase the purchasing power of the con...

Q: write a comprehensive positioning statement for a stone jewelry business that includes Value proposi...

A: Simply said, positioning in marketing is a strategic process that entails establishing a brand or pr...

Q: A contractor of fast food

A: Inventory management assists businesses in determining how much stock to order and when to order it....

Q: What is value chain analysis? What does the firm gain by successfully using this tool? What is outs...

A: Value chain analysis- Value chain analysis is the process of looking at the activities which go into...

Q: Define what is SWOT

A: A SWOT Analysis is among the most popularly utilized indicators for evaluating an organization's cur...

Q: Q4. The sales for a car model in Rocket Cars have shown stagnation in terms of volume. However the c...

A: This question is related to use of marketing strategy in terms of four Ps' which are product, price,...

Q: When discussing the appearance of "real people" in documentary films, Bill Nichols uses the term liv...

A: The bill nichols documentaries are one of the most famous all across the world and amount of talent ...

Q: You have decided to use the following e-marketing strategies (content marketing,  email marketing, m...

A: E-marketing, also called as internet marketing or digital marketing are the marketing strategies a c...

Q: Which of the following statements best describes the global marketing strategy of the company that 8...

A:   A. The new version of the product X will be launched this week , this new version is expected to b...

Q: Proposed and justify 4 strategies that Tropical Leisure can implement in the short-term to profitabl...

A: Business environment refers to the various micro and macro environment which surround the business a...

Q: Evaluate 2 goals of digital marketing communications that digital marketers can strive to achieve an...

A: Digital Marketing - Simply put, digital marketing, also known as internet marketing, is the use of a...

Q: Product Safety You’re the head of marketing for a pharmaceutical company that has just discovered an...

A: Introduction Errors might fall through the cracks no matter how many individuals are monitoring your...

Q: Would it be worthwhile for Wellness Gataways to spend either $12,000 or $30,000 for advertising on N...

A: A company in order to market its products and services, makes an promotion mix whereby its defines t...

Q: 1. Conduct a SWOT Analysis of Tropical Leisure.  2. Elaborate on 5 different environmental factors ...

A: Tropical Leisure is a clothing manufacturer with a 25-year history. It specializes in producing swim...

Q: What are the four marketing mix elements that make up the organization's marketing program?

A: Marketing incorporates different activities for the purpose of promoting product  in a manner that i...