What macroenvironmental factors have affected Sony’s performance during that period?
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What macroenvironmental factors have affected Sony’s performance during that period?
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- In what way did PepsiCo use ethics as a driver for competitive advantage?With all the problems facing companies that go global, why are so many companies choosing to expand internationally? What are the advantages of expanding beyond the domestic market? Also, in terms of consumer behavior, are the cultures of the world becoming more similar or more different?To what extent are McDonald’s “globalization” efforts contributing to “Americanization” of countries and cultures around the world? What are the positives and negatives of such cultural developments?
- Could you explain how Walmart positions Great ValueIn 2019, Prayuth Sinamoang, founder of Prayuth's Confectionaries (established in Sukhumvit, Bangkok in 2008), had created a strong cake product: Juicy Cakes.PRAYUTH'S PRAYUTH'S CONFECTIONARIES The Bakery industry in Thailand was highly fragmented, largely unorganized, and diverse. Prayuth's Confectionaries had piggybacked on the leading fast-moving consumer goods (FMCG) product distributors who promoted the cake to places of influence. Packaging Juicy Cakes had special packaging that increased the shelf life to 90 days, almost double that of their competitors. PRAYUTH'S CONFECTIONARIES The Early Years of Struggle An intense passion for cakes had always motivated Sinamoang and his wife, Bupha. However, Prayuth's Confectionaries did not make cakes that used fresh cream (18-25 per cent butterfat) or buttercream. Prayuth's Confectionaries' competitors in the ice cream cake market were brands such as Baskin Robbins8 and Cold Stone Creamery. The promoters had invested THB20 million, and the…According to Archie Caroll’s four level of CSR, the CSR activities of a person /institution/ sector undergoes incremental changes throughout the time. At an industry of your choice, in Bangladesh, how the CSR activities have evolved over the past 30 years? Define their current status of CSR level with proper reasoning.