What is the difference between desired service and adequate service? Why are desired service expectations more stable than adequate service expectations?
What is the difference between desired service and adequate service? Why are desired service expectations more stable than adequate service expectations?
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
Problem 2C
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What is the difference between desired service and adequate service? Why are desired service expectations more stable than adequate service expectations?
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