What is Costco’s business model? Is the company’s business model appealing? Why or why not? What are the chief elements of Costco’s strategy? How good is the strategy?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Boltbus Offers Affordable Transportation For Tech-savvy Consumers
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Answer the following qestions:

  1. What is Costco’s business model? Is the company’s business model appealing? Why or why not?
  2. What are the chief elements of Costco’s strategy? How good is the strategy?
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