What is a SWOT analysis?  How can a SWOT analysis help the entrepreneur match opportunities in the external environment with organization capabilities?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section8.2: Using Swot For Strategic Analysis
Problem 1CC: Explain the elements of a SWOT analysis.
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What is a SWOT analysis?  How can a SWOT analysis help the entrepreneur match opportunities in the external environment with organization capabilities?

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