“Not every brand is created equal. Among our close to 300 products, flagship product San Miguel
Beer stands a head above the rest- its appeal to beer lovers having endured over 110 years. Although
SMB is probably the best example of a brand that transcends generations despite shifting consumer
tastes, it has never been our intent to be a one-brand company.
“Expanding our product portfolio – either through new product development or acquisitions – is a
cornerstone of San Miguel’s growth strategy. In 2001, we intend to dram up new products and get
them on the shelf faster. We’re inspired by the success of Ponkana, a powdered juice brand of
Sugarland Beverage Corporation, which found its way to the market a mere three months after it was
conceptualized.
“We will continue to develop new products that anticipate and fulfill our consumes’ diverse needs.”
Questions:
1. What is a brand? Why are products branded?
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