What happens to Tommy's markup and its economic profit? Why?

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
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Suppose that Tommy Hilfiger's marginal cost of a jacket is a constant $100 and at one of the firm's shops, total fixed
cost is $2,000 a day.
The profit-maximizing number of jackets sold in this shop is 20 a day.
When the shops nearby start to advertise their jackets, this Tommy Hilfiger shop spends $2,000 a day advertising
its jackets, and its profit-maximizing number of jackets sold jumps to 50 a day.
What happens to Tommy's markup and its economic profit? Why?
Tommy's markup
A. rises, falls, or remains unchanged depending on the effect of advertising on demand
OB. falls because advertising decreases demand
OC. rises because advertising increases demand
OD. does not change because advertising is generally ineffective
Search
In the short run, Tommy's economic profit
**
A. is unknown, zero
OB. decreases with advertising, zero
OC. increases with advertising, positive
OD. is unknown, positive
In the long-run, Tommy's economic profit is
Next
Transcribed Image Text:Suppose that Tommy Hilfiger's marginal cost of a jacket is a constant $100 and at one of the firm's shops, total fixed cost is $2,000 a day. The profit-maximizing number of jackets sold in this shop is 20 a day. When the shops nearby start to advertise their jackets, this Tommy Hilfiger shop spends $2,000 a day advertising its jackets, and its profit-maximizing number of jackets sold jumps to 50 a day. What happens to Tommy's markup and its economic profit? Why? Tommy's markup A. rises, falls, or remains unchanged depending on the effect of advertising on demand OB. falls because advertising decreases demand OC. rises because advertising increases demand OD. does not change because advertising is generally ineffective Search In the short run, Tommy's economic profit ** A. is unknown, zero OB. decreases with advertising, zero OC. increases with advertising, positive OD. is unknown, positive In the long-run, Tommy's economic profit is Next
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