What could Multinational Corporations (MNCs) do to improve their position when negotiating with either group?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.1: Apple Vs. Samsung: Gloves Are Off
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What could Multinational Corporations (MNCs) do to improve their position when negotiating with either group?

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