what are the ways through which companies can ensure that their marketing mix supports the development and delivery of a consistent brand experience for their customers?
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- How does the careful selection of brand elements by marketers contribute to a company's long-term success in a competitive market ?Is Marketing important in the success of a brand or product in the market? Why? by your own wordDo potential customers differ in their loyalty to existing products or brands?
- Considering your product’s attributes and your target market’s (or markets’) buying behavior, will your product likely be sold to the ultimate customer or to another member of the marketing channel?How does a company's brand hierarchy influence consumer perceptions and purchasing decisions?What is the importance of product value in marketing?
- How does relationship marketing give companies a competitive edge?How does relationship marketing work?Describe the current competitive market for your product. Can you identify the number of brands or the market share that they hold? Expand your analysis to include other products that are similar or could be substituted for yours.