Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the major influences on buyers?
Expert Solution
Step 1
Buying decision is an opinion that guide a customer to recognize a need, creating options and selecting a particular by-product or a particular brand. Some buying decision are insignificant like purchasing a toothpaste and some buying decision are significant and significant like purchasing a house.
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