Week Passengers 440 11 446 12 451 13 455 14 464 15 996 474 17 476 18 482 a. Explain why an averaging technique would not be appropriate for forecasting. b. Use an appropriate technique to develop a forecast for the expected number of passengers for the next three weeks.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Week
Passengers
440
11
446
12
451
13
455
14
464
15
996
474
17
476
18
482
a. Explain why an averaging technique would not be appropriate for forecasting.
b. Use an appropriate technique to develop a forecast for the expected number of passengers for
the next three weeks.
Transcribed Image Text:Week Passengers 440 11 446 12 451 13 455 14 464 15 996 474 17 476 18 482 a. Explain why an averaging technique would not be appropriate for forecasting. b. Use an appropriate technique to develop a forecast for the expected number of passengers for the next three weeks.
8. Air travel on Mountain Airlines for the past 18 weeks
Week
Passengers
405
410
420
415
412
420
424
8.
433
6.
438
(continued)
2345 67
1,
Transcribed Image Text:8. Air travel on Mountain Airlines for the past 18 weeks Week Passengers 405 410 420 415 412 420 424 8. 433 6. 438 (continued) 2345 67 1,
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