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- Organizations choosing to enter global markets have several strategies available, including exporting, licensing, joint ventures, direct investment, and importing. What are the advantages and disadvantages of each strategy?How and why differing market conditions across countries influence a company’s strategic choices in international markets?What are some key points to consider as part of an international business plans?
- How can a company effectively manage its international marketing efforts, and what are some key challenges that it may face in this context?Explore two possibilities a company can enter a foreign market such as exporting, foreign direct investment, and collaborations (joint ventures, alliances, licensing, franchising), and evaluate the pros and cons of each method. Which types of products and services would be appropriate for each market entry method?What are the potential risks and rewards associated with international expansion as part of a company's strategic development?
- Describe four major orientations towards international management. Find a newspaper or magazine article about a firm engaged in international business. Which orientation best depicts the company s approach to international management?Provide the reasons as to why companies go international. What additional factors contribute to the increased international business activities in the recent years?There are multiple ways a company can enter a foreign market. Explore two possibilities such as exporting, foreign direct investment, and collaborations (joint ventures, alliances, licensing, franchising), and evaluate the pros and cons of each method. Which types of products and services would be appropriate for each market entry method?
- Why do Companies engage in International Business? What are the major cultural factors that affect International Business? Give suitable illustrations in support of your answers.What are the various means available to companies to go international? When is an exporting strategy most appropriate?In terms of countries chosen and entry modes, how should Better Generation grow its international strategy?