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Use the Wheel of Consumer Analysis to describe how affect, cognitions, and behaviors interact with environmental factors in a textbook purchase situation.
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Solved in 3 steps
- How do situational influences, such as the physical environment and time, shape consumer purchase decisions?What is the importance of consumer behavior relating it to the different market structures? Do not google your answer.What is the AIDA model in marketing, and how does it relate to the consumer decision-making process?
- Using information from various sources (internet, press, TV, radio etc), analyze how consumer behaviour (shopping habits, influences, patterns etc) will be shaped in the futureWhich internal and external factors that affect consumer behaviour influence you most when making a clothing purchase decision?Discuss the different factors that influence consumer behavior. Cite examples to enhance your discussion.
- How can marketers make sure consumers don't suffer from post purchase dissonance after purchasing a sustainable fashion item ?Describe what is consumer behavior and why is it important for marketer's to understand consumer behavior?Explain how a consumer's buying behaviour may be influenced by group factors?