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Use the Excel template VLC to find the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the frequency of repurchase is seven times per year, the contribution margin is 10 percent, and the average customer defection rate is 25 percent? Round your answer to the nearest dollar. $ 69

Use the Excel template VLC to find the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the frequency of repurchase is seven times per year, the contribution margin is 10 percent, and the average customer defection rate is 25 percent? Round your answer to the nearest dollar. $ 69

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Use the Excel template VLC to find the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the frequency of repurchase is seven times per year, the contribution margin is 10 percent, and the average customer defection rate is 25 percent? Round your answer to the nearest dollar. $
Transcribed Image Text:Use the Excel template VLC to find the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the frequency of repurchase is seven times per year, the contribution margin is 10 percent, and the average customer defection rate is 25 percent? Round your answer to the nearest dollar. $
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