Understanding of environment by business managers enables them not only to identify and evaluate but also to react to the forces external to their firm. In light of the statement, explain by giving any five points why in the present-day competitive market, it is essential for a business enterprise to remain alert and aware of its environment.

Understanding of environment by business managers enables them not only to identify and evaluate but also to react to the forces external to their firm. In light of the statement, explain by giving any five points why in the present-day competitive market, it is essential for a business enterprise to remain alert and aware of its environment.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 2DYMP

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