Understand the bigpicture of intema·tional marketing andthe decisions firmsmust make .men theymnsidet globalization

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section: Chapter Questions
Problem 3CRQ: Describe a firms macro environment and how managers use PESTEL to understand it.
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Understand the big
picture of intema·
tional marketing and
the decisions firms
must make .men they
mnsidet globalization

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