Two rival oligopolists in the coffee industry, Wide Awake and Zuma, have to decide on their pricing strategy. Each can choose either a high price or a low price. The above figure shows the payoff matrix with the profits that each firm can expect to earn depending on the pricing strategy it adopts

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Question
Zuma ("Z")
High
price
Low
price
High price
"Z earns
$3 million
Wide Awake ("W")
"Z" earns
$4 million
"W" earns
$3 million
"W" earns
$1 million
Low price
"Z" earns
$1 million
"Z" earns
$2 million
"W earns
$4 million
"W earns
$2 million
Two rival oligopolists in the coffee industry, Wide Awake and Zuma, have to decide on their pricing
strategy. Each can choose either a high price or a low price. The above figure shows the payoff
matrix with the profits that each firm can expect to earn depending on the pricing strategy it adopts
and is used in the next five questions.
Transcribed Image Text:Zuma ("Z") High price Low price High price "Z earns $3 million Wide Awake ("W") "Z" earns $4 million "W" earns $3 million "W" earns $1 million Low price "Z" earns $1 million "Z" earns $2 million "W earns $4 million "W earns $2 million Two rival oligopolists in the coffee industry, Wide Awake and Zuma, have to decide on their pricing strategy. Each can choose either a high price or a low price. The above figure shows the payoff matrix with the profits that each firm can expect to earn depending on the pricing strategy it adopts and is used in the next five questions.
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