Topic: Distribution and channel Old model: B2B, B2C, it means the producer sell to retailers and the retailers resales to customer. New Model: Direct to customer (DTC) Through the internet to sell product to customer directly. In the new model, is it true that relationship and partnership are important or not compare with old model?
Topic: Distribution and channel Old model: B2B, B2C, it means the producer sell to retailers and the retailers resales to customer. New Model: Direct to customer (DTC) Through the internet to sell product to customer directly. In the new model, is it true that relationship and partnership are important or not compare with old model?
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
Related questions
Question
Topic: Distribution and channel
Old model: B2B, B2C, it means the producer sell to retailers and the retailers resales to customer.
New Model: Direct to customer (DTC) Through the internet to sell product to customer directly.
In the new model, is it true that relationship and
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.