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- The news media reports a shocking fact from the Centers for DiseaseControl and Prevention (CDC): Bread is the number-one source ofsodium in the average American diet. In fact, most people get twiceas much sodium from bread and rolls as they do from a bag of saltysnacks such as chips or pretzels.29 Imagine that you are a marketer fora baking company whose main product lines are bread and rolls. Foryears, your company has focused on “heart-healthy” as a key claim.1. You have been assigned to create a new strategy and tacticsfor your firm’s Facebook page. Would you continue toemphasize the heart-healthy message? Would you refer tothe CDC study or ignore it?From the current 7Ps of your chosen company (which is NETFLIX), suggest some strategies on how they can improve each marketing mix so they can continuously provide good experience and satisfaction to their target market. NOTE: create strategies only for the PRODUCT and PRICE.Ethics Some marketers attempt to disguise themselvesas market researchers who want to ask you questionswhen their real intent is to sell something to the consumer. What is the impact of this practice on legitimateresearchers? What do you think might be done aboutthis practice?
- Ethics Some marketers attempt to disguise themselves as market researchers who want to ask you questions when their real intent is to sell something to the con- sumer. What is the impact of this practice on legitimate researchers? What do you think might be done about this practice?There are many differences between business and consumer markets in buying behavior differences. Three of these differences are related to (a) transaction value, (b) importance of relationships, and (c) formal, written rules. Choose one of these and explain the difference between business and consumer markets. Make sure you write the chosen dimension (a, b, or c) clearly and explain (rather than just listing).Watch the following TVC add and explain in details as which market segmentation bases this business is using to identify and serve its target market customers? https://www.youtube.com/watch?v=OP0uJRq4Rc8
- 1) Cathy's Fashions is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively higher income. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________. A) ambush marketing B) social marketing C) societal marketing D) target marketing E) cause marketing 2) Standard Chartered Bank is the sponsor of the annual Marathon in Hong Kong, which is attended by many fans and watched by viewers worldwide. The Standard Chartered Bank’s logo and name are displayed throughout the racecourse. Standard Chartered Bank most likely sponsors this event in order to appeal to which of the following types of publics? A) financial publics B) citizen-action publics C) government publics D) general publics E) internal publics 3) Happy Holidays, chain of travel agencies has identified the lesbian, gay, bisexual, and transgender (LGBT) community as…A major goal if marketing is to maximize consumer satisfaction.Discuss thee extent ti which your unive rsity serves this goal based from your experience during the enrolment process.Marketers are responsible for preparing sales forecasts which are based on estimates ofdemand. If you become territory manager of Berger Paints Company Pakistan, how would youestimate current demand for your products?
- In individualized marketing, marketers use database technology to track consumer purchases and predict interests and future purchases " O False OTrueHow would you describe Honest Tea’s ideal level of market coverage? Why would this intensity of market coverage be appropriate for such beverages?Please make 1 survey question that will answer this question below. thank you What could be the enormous contribution to the tourism industry of Intramuros of knowing the mean score of respondents who choose travel brochures as an effective promotional platform?