This chapter discusses that at the heart of every business endeavor is an exchange between buyer and seller. How does this relate to TripAdvisor’s business?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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This chapter discusses that at the heart of every business endeavor is an exchange between buyer and seller. How does this relate to TripAdvisor’s business?

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The very definition of business is to buy, exchange, trade or sell commodity, goods, products and/or services in exchange of valuable resources eg. money, and this service transactions always involve between two major parties and that is the buyer and the seller, let them come in any form i.e. B2B, B2C, B2D.

The very intent and the endeavor of an individual or an entire firm to do business is a live demonstration of Give & Take among buyers and sellers.

In the next step we will be discussing about the business of TripAdvisor and how were they able to establish the buyer & seller exchange relation in the market.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing