Think of an industry or company other than automotive that relies heavily on forecasting accuracy. What are the implications to the chosen business of poor forecasting?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Think of an industry or company other than automotive that relies heavily on forecasting accuracy. What are the implications to the chosen business of poor forecasting?

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