These questions relate to the Integrated Analytics Case: Bene Petit. Select the appropriate eBook link to open the Case Overview, Case Background, and Part 3: Managerial Decision Making. Assume that Bene Petit sells only family-sized meals and that the average price is $5.00 per serving. Variable manufacturing costs are $1.75 per serving for customer meals and $0.75 per serving for donated meals. Variable delivery expenses are $2.00 per customer delivery (with an average order size of four meals or 16 servings in each delivery). Variable delivery expenses for donated meals are $200 per delivery, with an average of 1,000 donated meals or 4,000 servings in each delivery. Other variable selling expenses are $0.30 per customer meal sold. Total fixed costs are $144,000. Assume Bene Petit plans to launch a new marketing effort to increase total sales revenue. If the marketing campaign is expected to cost $9,000, how much must total sales increase is necessary to justify the expenditure?

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter11: Strategic Cost Management
Section: Chapter Questions
Problem 11E: Assign the customer-related activity costs to each customer type using activity rates. Now calculate...
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These questions relate to the Integrated Analytics Case: Bene Petit. Select the appropriate eBook link to open the Case Overview, Case Background, and Part 3: Managerial Decision Making.

Assume that Bene Petit sells only family-sized meals and that the average price is $5.00 per serving. Variable manufacturing costs are $1.75 per serving for customer meals and $0.75 per serving for donated meals. Variable delivery expenses are $2.00 per customer delivery (with an average order size of four meals or 16 servings in each delivery). Variable delivery expenses for donated meals are $200 per delivery, with an average of 1,000 donated meals or 4,000 servings in each delivery. Other variable selling expenses are $0.30 per customer meal sold. Total fixed costs are $144,000.

Assume Bene Petit plans to launch a new marketing effort to increase total sales revenue. If the marketing campaign is expected to cost $9,000, how much must total sales increase is necessary to justify the expenditure?

 

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