The primary occupational function of a Public Relations Specialists is to... A Create relations between people within an organization. B Create and maintain a positive impression for the business, organization, or company they represent Specialize in understanding the public's interests in a variety of products. Coordinate market research to compare products.
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- 1 Explain the following functions of public relations with appropriate examples. a) / Media relations b)Community relations c)Consumer relations d Investor relationsf. how can marketers ensure that their marketing communication is ethical, transparent, and in compliance with industry standards and regulations?A. Discuss how a small entrepreneural marketer can use the power of word of mouth to their advantage. B. State and discuss two ways in which word of mouth can be used as an advertising tool.
- Which is not suitable in establishing a salesforce structure? a. Product sales force structure b. Territorial sales force structure c. Customer sales force structure d. Lifestyle sales force structuredescribes activities whereby the company pays search engine companies to be 10) featured in the results of particular keyword searches that serve as a proxy for the consumer's product or consumption interests. A) Search engine marketing (SEM) B) Search marketing C) Search engine optimization (SEO) D) Paid search E) Search targeting 11) Transportation companies, independent warehouses, banks, and advertising agencies assist in the distribution process but don't take title to goods or negotiate purchases or sales. This group of intermediaries are called collectively known as A) wholesalers B) facilitators C) agents D) distributors E) merchants 12) When Apple accepts used cell phones from customers and extracts components and materials from them for use in other products and manufacturing processes, it is operating a(n) A) collection depot B) remanufacturing operation C) reverse-flow channel D) environmental channel E) salvage operation 13) Intermediaries that buy, take title to, and…The marketer has to consider where and how to offer products and services for sale in which tool of marketing among following a. Promotion b. Price c. Product d. Place
- The Public Relations Society of America (PRSA) in the USA, and the Chartered Institute of Public Relations in the UK, make awards for the best public relations campaigns in their countries. Visit www.prsa.org/Awards/Search , or www.cipr.co.uk/content/awards-events/excellence-awards , and review several case reports of previous winners. What does the field of public relations seem to encompass? Write a report on one of the award win-ners, focusing on marketing-related activities.Explain FOUR (4) Public Relations functions with examples to a business organization environment.5- Which is not suitable in establishing a salesforce structure? a. Product sales force structure b. Customer sales force structure c. Lifestyle sales force structure d. Territorial sales force structure
- ‘PR campaign allows you to create a media narrative that positions your brand to attract a target audience without the expense of traditional advertising’. Discuss how you intend to employ your five (5) SMART acronyms in evaluating your target audience in order to have an effective PR campaign3. Elaborate in detail how marketing and Public relations can be differentiatedyou have to choose between three advertising campaigns outlined by your agency. the first (a) is a soft-sell, honest, straight-information campaign. the second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. the third (c) involves a noisy, somewhat irritating com- mercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?