The plan of the new established retail store is to be a customer-centric culture that would make customers more real to the people who work at the retail store. The retail manager is eager to understand their customers as they are to win their business and that holistic understanding tends to make everyone's jobs easier. a. Analytical CRM O b. Collaborative CRM O c. Operational CRM O d. Strategic CRM

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter13: Regression And Forecasting Models
Section: Chapter Questions
Problem 42P: The file P13_42.xlsx contains monthly data on consumer revolving credit (in millions of dollars)...
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The plan of the new
established retail store is to be
a customer-centric culture
that would make customers
more real to the people who
work at the retail store. The
retail manager is eager to
understand their customers
as they are to win their
business and that holistic
understanding tends to make
everyone's jobs easier.
O a. Analytical CRM
O b. Collaborative CRM
O c. Operational CRM
O d. Strategic CRM
Transcribed Image Text:The plan of the new established retail store is to be a customer-centric culture that would make customers more real to the people who work at the retail store. The retail manager is eager to understand their customers as they are to win their business and that holistic understanding tends to make everyone's jobs easier. O a. Analytical CRM O b. Collaborative CRM O c. Operational CRM O d. Strategic CRM
It is a forecasting method that
uses interviews and surveys
research and analysis of the
market for a particular
product/service which
includes the investigation into
customer inclinations. A study
of various customer
capabilities such as
investment attributes and
buying potential.
O a. Liner projection
O b. Market survey
O c. Sales force composite
O d. Delphi method
Transcribed Image Text:It is a forecasting method that uses interviews and surveys research and analysis of the market for a particular product/service which includes the investigation into customer inclinations. A study of various customer capabilities such as investment attributes and buying potential. O a. Liner projection O b. Market survey O c. Sales force composite O d. Delphi method
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