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- What is involved in the conditions analysis phaseof market analysis in Figure 1–1?Explain what a customer need is, how this relates to Maslow’s Hierarchy of Needs (MHN), and provide an example on each level of MHN.Determine w hat are the key components typically included in an employee orientation program?
- Identify the brands exiting marketing strategy and its alignment with company’s mission and vision. 4 Ps’ of Marketing (Price, Product, Place and Promotion) Segmenting, Targeting and Positioning Decision Making Consumer Decision Making and its stages Involvement Identification and explanation of customer perceptions towards the brand through sensation (sensory stimuli and receptors). Use of questionnaire is recommended to identify customer perceptions. Also include self-concept and brand personality. Which learning theories have been used by the brand and how? Elaborate the aspects of cultural influencing brand image and decision making.Identify the brands exiting marketing strategy and its alignment with company’s mission and vision. 4 Ps’ of Marketing (Price, Product, Place and Promotion) Segmenting, Targeting and Positioning Decision Making Consumer Decision Making and its stages Involvement Identification and explanation of customer perceptions towards the brand through sensation (sensory stimuli and receptors). Use of questionnaire is recommended to identify customer perceptions. Also include self-concept and brand personality. Which learning theories have been used by the brand and how? Elaborate the aspects of cultural influencing brand image and decision making. Current marketing strategies (advertising, product design, price, packaging, place, logo, etc.) Recommended strategies based on your consumer behavior course and analysis of the gap found in existing strategies. Explain your developed ad based on your knowledge of consumer behavior and link it with your recommendations.4. What is the correct order of Maslow's Hierarchy of Needs, starting at the lowest, most basic level: Group of answer choices Physiological needs, Love & Belonging, Safety & Security, Self-Esteem, Self-Actualization Physiological needs, Safety & Security, Love & Belonging, Self-Esteem, Self-Actualization Physiological needs, Love & Belonging, Safety & Security, Self-Actualization, Self-Esteem Physiological needs, Safety & Security, Self-Esteem, Love & Belonging, Self-Actualization