The market research team at AdRight is assigned the task The market research team at AdRight is assigned the task to identify the profile of the typical customer for each tread-mill product offered by CardioGood Fitness. 1. Create a customer profile for each CardioGood Fitness treadmill product line by developing appropriate tables and charts. 2. Write a report to be presented to the management of Car-dioGood Fitness detailing your findings. The market research team at AdRight is assigned the task
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The
The market research team at AdRight is assigned the task to identify the profile of the typical customer for each tread-mill product offered by CardioGood Fitness.
1. Create a customer profile for each CardioGood Fitness treadmill product line by developing appropriate tables and charts.
2. Write a report to be presented to the management of Car-dioGood Fitness detailing your findings.
The market research team at AdRight is assigned the task
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- As part of case-study research based in a textile company with over 800 customers, you have been given access to an internal market research report. This was undertaken by the company’s marketing department. The report presents the results of a recent customer survey as percentages. The section in the report that describes how the data were collected and analyzed is reproduced below: “Data were collected from a sample of current customers selected from our customer database. The data were collected using an Internet-mediated questionnaire designed and administered via the google forms. Thirty-nine customers responded, resulting in an 18.7 per cent response rate. These data were analyzed using the SPSS computer software. Additional qualitative data based on in-depth interviews with customers were also included. Do you consider these data are likely to be reliable? Give reasons for your answer.1.) Describe the process for building the customer scoring model. What would be the inputs? What kinds of data and business processes could potentially be brought into it to create a better scoring model? Course title: Business AnalyticsThe management of nav Bhatia's Hyundai in Mississauga and Rexdale (so in the Greater Toronto Area) is concerned about their choice of advertising in the GTA. They aren't sure if advertising submitted to 680 news radio station is reaching their target market. A research project is launched with the objective of determing the relationship between 680 news listernship/ audience and awareness or purchasing at the Hyundai dealership. What type of research design is most appropriate for this project? Descriptive research Experimental research O Qualitative research Exploratory research Causal research
- identify dependent and independent variables in this statement "We asked first 600 and then 1000 customers to think of a brand/product/service they loved and they disliked. We then asked them to write a divorce letter to the disliked brand and a love letter to the brand they admired, and to score these two brands on a scale from 1 to 10. In this way, we had a benchmark for the perception of the loved and the disliked brands."Global Bikes Inc. (a bicylce manufacturing firm) collected the following data during a study of consumer buying patterns. Observation 1 2 3 4 5 6 7 y= X y 15 70 28 79 38 89 35 86 49 97 42 97 30 82 y = Observation 0.721 + 1890123 a. Create a linear regression line (equation) for the data.(Round your Intermediate calculations and final answers to 3 decimal places.) X 14 16 14 24 21 29 63.229 X y 82 70 68 84 83 91 b. Use the equation determined in part b to predict the expected value of y for x = 49. (Round your Intermediate calculations and final answers to 3 decimal places.)How does predictive analytics benefit CRM? Give examples of predictive analytics models used in CRM for sales forecasting or customer churn prediction.
- Describe the four most popular qualitative forecasting approaches.For the causal analysis forecasting method, which variables would a business identify as being relevant to their organization’s sales?The table below shows the sales figures for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 Using the following, forecast the sales for the months up to January the following year:- 1. A simple three-month moving average. 2. A three-period weighted moving average using weights of 1, 2, and 3. Assign the highest weight to the most recent data. 3. Exponential Smoothing when α= .6 and the forecast for March is 350. 4. Determine which of the three forecasting techniques is the most accurate using MAD.
- What is the short-term retail sales forecast for 1 to 3 years? What is the mid-term retail sales forecast for 3-5 years? What is the long-range retail sales forecast for >5 years? In conclusion, what is the future forecast of the retail environment?Which type of analytics is used to know the effect of product price on sales. OA) predictive OB) forecast C) prescriptive D) descriptivePLEASE CHOOSE ONE ANSWER AND CLARIFY THE CHOICE A quantitative forecasting class assumes that sales (or other items to be forecast) follow a repetitive pattern over time. When a retailer uses daily sales of each product to identify patterns and to forecast inventory requirements, this is an example of: A::a deterministic model B::a causal model C::a time series forecasting technique D::a qualitative model “A” items are high-dollar value items which represent a small portion (usually 10-20 percent) of requisitions, purchase orders, and inventory items, but a large portion of annual spend (usually 70-80 percent). “A” items in ABC analysis are: A::reviewed infrequently B::normally carried in large quantities C::stored in a relatively insecure warehouse D::particularly critical in financial terms Decoupling inventories are carried __________________________________. The amounts and locations of raw material, work-in-process, and finished goods decoupling inventories depend on…