The House of Quality (HOQ) is a diagram, used for defining the relationship between customer desires and the firm/product capabilities. The "House of Quality" is a basic design tool of the management approach known as Quality Function Deployment (QFD)”. Elaborate on the concept house of quality and examine each of the six basic steps to uitlised construct the House of Quality.

The House of Quality (HOQ) is a diagram, used for defining the relationship between customer desires and the firm/product capabilities. The "House of Quality" is a basic design tool of the management approach known as Quality Function Deployment (QFD)”. Elaborate on the concept house of quality and examine each of the six basic steps to uitlised construct the House of Quality.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 5DYMP

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