The growth of the Internet has allowed most companies the option of doing business globally. However, businesses still need to think about the ethical and legal issues at stake when doing so. Global business reflects many of the same legal and ethical issues that have been discussed so far in this class. Think of a popular brand name that you really like. Imagine that you are working with that company to expand and conduct business globally. What potential ethical issues should your company consider in expanding globally? Discuss the potential legal risks of doing business globally.

The growth of the Internet has allowed most companies the option of doing business globally. However, businesses still need to think about the ethical and legal issues at stake when doing so. Global business reflects many of the same legal and ethical issues that have been discussed so far in this class. Think of a popular brand name that you really like. Imagine that you are working with that company to expand and conduct business globally. What potential ethical issues should your company consider in expanding globally? Discuss the potential legal risks of doing business globally.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 1DYMP

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