The Federal Trade Commission (FTC) defines 3 types of mergers: horizontal, vertical and potential competition. Use the link below to learn more about the different types of mergers. After reading through the information, explain how each type of merger works. https://www.ftc.gov/advice-guidance/competition-guidance/guide-antitrust-laws/mergers/competitive-effects

Microeconomic Theory
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ISBN:9781337517942
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Chapter15: Imperfect Competition
Section: Chapter Questions
Problem 15.9P
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The Federal Trade Commission (FTC) defines 3 types of mergers: horizontal, vertical and potential
competition. Use the link below to learn more about the different types of mergers. After reading through
the information, explain how each type of merger works.
https://www.ftc.gov/advice-guidance/competition-guidance/guide-antitrust-laws/mergers/competitive-effects
5) Production Theory - The table below shows the production capabilities for a small fishing operation in the
Pacific Northwest. Total Product (TP) refers to the number of pounds caught in a day. Fill in the missing
columns below.
L TP-q MP
0
0.00
1
7.00
2
18.00
3
33.00
4
46.00
5
55.00
6
62.00
7 67.00
8
71.00
9 74.00
10
76.00
11 76.00
12 74.00
AP
Transcribed Image Text:The Federal Trade Commission (FTC) defines 3 types of mergers: horizontal, vertical and potential competition. Use the link below to learn more about the different types of mergers. After reading through the information, explain how each type of merger works. https://www.ftc.gov/advice-guidance/competition-guidance/guide-antitrust-laws/mergers/competitive-effects 5) Production Theory - The table below shows the production capabilities for a small fishing operation in the Pacific Northwest. Total Product (TP) refers to the number of pounds caught in a day. Fill in the missing columns below. L TP-q MP 0 0.00 1 7.00 2 18.00 3 33.00 4 46.00 5 55.00 6 62.00 7 67.00 8 71.00 9 74.00 10 76.00 11 76.00 12 74.00 AP
A horizontal merger is a merger between firms that produce and sell the same products. When one firm
wants to buy another firm, the buyer must obtain approval from the U.S Department of Justice and the
Federal Trade Communication. These agencies are charged with evaluating the impact of the merger on
market participants and have the power to approve or deny any merger. To evaluate the impact of the
merger, the agencies use the Herfindahl Hirschman Index (HHI) to study changes in competition. It's
important to note that the agencies evaluate other market factors as well.
Firms
Dollar Tree
Dollar General
Family Dollar
99 Cent Only Store
Dollar Wow
Dollar Central
a.) Calculate the HHI for the industry. Show work.
Market Sales ($ millions)
12
10
8
8
10
2
b.) Assume that Dollar Tree would like to buy (merge with) Dollar Central. Calculate the post-merger HHI.
Show work.
c.) Assume the Federal Trade Commission uses the following rule:
AHHI < 100 → Merger will be approved.
AHHI ≥100 → Merger will be denied.
Based on the data, will the merger between Dollar Tree and Dollar Central be approved or denied?
Explain.
Transcribed Image Text:A horizontal merger is a merger between firms that produce and sell the same products. When one firm wants to buy another firm, the buyer must obtain approval from the U.S Department of Justice and the Federal Trade Communication. These agencies are charged with evaluating the impact of the merger on market participants and have the power to approve or deny any merger. To evaluate the impact of the merger, the agencies use the Herfindahl Hirschman Index (HHI) to study changes in competition. It's important to note that the agencies evaluate other market factors as well. Firms Dollar Tree Dollar General Family Dollar 99 Cent Only Store Dollar Wow Dollar Central a.) Calculate the HHI for the industry. Show work. Market Sales ($ millions) 12 10 8 8 10 2 b.) Assume that Dollar Tree would like to buy (merge with) Dollar Central. Calculate the post-merger HHI. Show work. c.) Assume the Federal Trade Commission uses the following rule: AHHI < 100 → Merger will be approved. AHHI ≥100 → Merger will be denied. Based on the data, will the merger between Dollar Tree and Dollar Central be approved or denied? Explain.
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