The company controller is somewhat surprised that the cost estimates are so different. You have therefore been assigned to check Lance's Equation. You accept the assignment with glee.         Required      Analyze Lance's result and state your reason for supporting or rejecting his cost equation.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Your company is preparing an estimate of its production cost for the coming period.
The controller estimates that     
  direct material   $                45,00 per unit
  direct labor  $                21,00 per hour
estimating overhead, which is applied on the basis of direct labor cost, is difficult
       
The controller's office estimated :
  over head cost   $          3.600,00 for fixed cost
       $                18,00 for variable cost
       
Your colleague, Lance who graduated from a rival school, has already done the analysis
and reports the correct cost equatioin as follows:
  over head cost   $        10.600,00
       $                16,05 per unit
       
Lance also reports that the correlation coefficient for the regression is 0,82 and says 
"with 82 percent of the variation in overhead explained by the equation, it certainly
should be adopted as the best basis for estimating cost"
       
When asked for the data used to generate the regression, Lance produces the following:
  Month Overhead Unit Production
  1  $      57.144                     3.048
  2  $      60.756                     3.248
  3  $      77.040                     4.176
  4  $      56.412                     3.000
  5  $      81.396                     3.408
  6  $      72.252                     3.928
  7  $      63.852                     3.336
  8  $      73.596                     4.016
  9  $      77.772                     4.120
  10  $      60.048                     3.192
  11  $      61.632                     3.368
  12  $      73.920                     4.080
  13  $      73.248                     3.888
       
The company controller is somewhat surprised that the cost estimates are so different. You have
therefore been assigned to check Lance's Equation. You accept the assignment with glee.
       
Required     
Analyze Lance's result and state your reason for supporting or rejecting his cost equation.
       
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ISBN:
9780357033791
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