The body of the plan must not exceed 3 pages. This does not include financials or other appendices. These must not be more than 2 additional pages. 1. Business Overview • Vision and Mission: What is the ultimate objective of your plan and how are you going to get there? Describe your idea and business model: Who does what with whom how; who pays for it? • Financial value proposition: Why is this great idea from a monetary standpoint-for the people investing in the service or product; consumers? •Value proposition: What is your niche? Who are you selling to and why are they buying your product of service? II. Sustainability How does your idea include sustainability-social equity, the environment, economy and aesthetics? What principles and practices of sustainability are you including in your business model? Does your business model do one or more of the following: promote justice, invent innovative approaches/solutions to the environment and/or economic challenges, instill civility and grace in our communities? III. The Market • Customer Identification: who's paying for good or service; e.g. private consumer. • Market size, analysis and forecast: What is the need?

The body of the plan must not exceed 3 pages. This does not include financials or other appendices. These must not be more than 2 additional pages. 1. Business Overview • Vision and Mission: What is the ultimate objective of your plan and how are you going to get there? Describe your idea and business model: Who does what with whom how; who pays for it? • Financial value proposition: Why is this great idea from a monetary standpoint-for the people investing in the service or product; consumers? •Value proposition: What is your niche? Who are you selling to and why are they buying your product of service? II. Sustainability How does your idea include sustainability-social equity, the environment, economy and aesthetics? What principles and practices of sustainability are you including in your business model? Does your business model do one or more of the following: promote justice, invent innovative approaches/solutions to the environment and/or economic challenges, instill civility and grace in our communities? III. The Market • Customer Identification: who's paying for good or service; e.g. private consumer. • Market size, analysis and forecast: What is the need?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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