Taco Bell is part of Yum! Brands, which includes chains such as KFC and Pizza Hut. The case reports an interview with Nick Dawson, the general manager for Taco Bell in the UK and Europe charged with introducing and expanding the Taco Bell chain in the region. Mr. Dawson discusses the franchise model of market entry and how Taco Bell develops its franchisees to succeed. 1. How would you assess Mr. Dawson's qualifications to hold his current position? 2. Does he fit your image of an expatriate manager? 3. Taco Bell plans to open 1000 new restaurants around the world next year. How can they offer such a unique product in so many different markets? 4. Taco Bell left the UK after 10 years in 1990. What can they do different now to succeed?
Taco Bell is part of Yum! Brands, which includes chains such as KFC and Pizza Hut. The case reports an interview with Nick Dawson, the general manager for Taco Bell in the UK and Europe charged with introducing and expanding the Taco Bell chain in the region. Mr. Dawson discusses the franchise model of market entry and how Taco Bell develops its franchisees to succeed.
1. How would you assess Mr. Dawson's qualifications to hold his current position?
2. Does he fit your image of an expatriate manager?
3. Taco Bell plans to open 1000 new restaurants around the world next year. How can they offer such a unique product in so many different markets?
4. Taco Bell left the UK after 10 years in 1990. What can they do different now to succeed?
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