Suppose the manufacturer is considering three pricing strategies: 1. Market a single microwave, with auto-defrost, at $80, to both men and women. 2. Market a single microwave, with auto-defrost, at $150, to only men. 3. Market a simple microwave to women, at $70. Market a microwave, with auto-defrost, to men at $139. For simplicity, assume there is only 1 man and 1 woman and that if the price of a microwave is equal to an individual's willingness to pay, the individual will purchase the microwave. Use the following table to indicate the revenue from men, the revenue from women, and the total revenue from each strategy.
Suppose the manufacturer is considering three pricing strategies: 1. Market a single microwave, with auto-defrost, at $80, to both men and women. 2. Market a single microwave, with auto-defrost, at $150, to only men. 3. Market a simple microwave to women, at $70. Market a microwave, with auto-defrost, to men at $139. For simplicity, assume there is only 1 man and 1 woman and that if the price of a microwave is equal to an individual's willingness to pay, the individual will purchase the microwave. Use the following table to indicate the revenue from men, the revenue from women, and the total revenue from each strategy.
Chapter14: Monopoly
Section: Chapter Questions
Problem 14.13P
Related questions
Question
![roblems: Chapters 12 and
Suppose the manufacturer is considering three pricing strategies:
1. Market a single microwave, with auto-defrost, at $80, to both men and women.
2. Market a single microwave, with auto defrost, at $150, to only men.
3. Market a simple microwave to women, at $70. Market a microwave, with auto-defrost, to men at $139.
For simplicity, assume there is only 1 man and 1 woman and that if the price of a microwave is equal to an individual's willingness to pay, the
individual will purchase the microwave.
Use the following table to indicate the revenue from men, the revenue from women, and the total revenue from each strategy.
Strategy
1. Auto-Defrost Microwave only at $80
2. Auto-Defrost Microwave only at $150
3. Simple Microwave at $70, Auto-Defr
Suppose that, instead of one man and of
means that there are two men, and no w
Under these conditions, pricing strategy
1
owave at $139
2
Revenue from
$
$
Men
Revenue from
would maximize revenue for the manufacturer.
Women
$
$
$
Total Revenue from
Strategy
3
an, the market for this microwave consisted entirely of men. For simplicity, you can assume this
$
$
$](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fd80ccd3b-f207-4569-a0c9-dab8b67382eb%2Fe096099a-8f52-4a11-a712-58dc0ec5932e%2Fokf8mc_processed.jpeg&w=3840&q=75)
Transcribed Image Text:roblems: Chapters 12 and
Suppose the manufacturer is considering three pricing strategies:
1. Market a single microwave, with auto-defrost, at $80, to both men and women.
2. Market a single microwave, with auto defrost, at $150, to only men.
3. Market a simple microwave to women, at $70. Market a microwave, with auto-defrost, to men at $139.
For simplicity, assume there is only 1 man and 1 woman and that if the price of a microwave is equal to an individual's willingness to pay, the
individual will purchase the microwave.
Use the following table to indicate the revenue from men, the revenue from women, and the total revenue from each strategy.
Strategy
1. Auto-Defrost Microwave only at $80
2. Auto-Defrost Microwave only at $150
3. Simple Microwave at $70, Auto-Defr
Suppose that, instead of one man and of
means that there are two men, and no w
Under these conditions, pricing strategy
1
owave at $139
2
Revenue from
$
$
Men
Revenue from
would maximize revenue for the manufacturer.
Women
$
$
$
Total Revenue from
Strategy
3
an, the market for this microwave consisted entirely of men. For simplicity, you can assume this
$
$
$
![Amenofacture of microwaves he discovered that female shoppers have little value for microwaves and attribute almost no extra value to an auto-
defrost feature Male shoppers generally value microwaves more than women do and attribute greater value to the auto-defrost feature. There is little
nditional cost to incorporating an auto defrost feature. Since men and women cannot be charged different prices for the same product, the
manufacturer in considering introducing two different models. The manufacturer has determined that men value a simple microwave at $80 and one
with auto defrost at $150, while women value a simple microwave at $70 and one with auto-defrost at $80.
Suppose the manufacturer is considering three pricing strategies:
1 Merkel e single microwave, with auto-defrost, at $80, to both men and women.
2. Market a single microwave, with auto-defrost, at $150, to only men.
3. Market a simple microwave to women, at $70. Market a microwave, with auto-defrost, to men at $139.
For simplicity, assume there is only 1 man and 1 woman and that if the price of a microwave is equal to an individual's willingness to pay, the
individual will purchase the microwave.
Use the following table to indicate the revenue from men, the revenue from women, and the total revenue from each strategy.
Strategy
1. Auto-Defrost Microwave only at $80
2. Auto-Defrost Microwave only at $150
3. Simple Microwave at $70, Auto-Defrost Microwave at $139
Revenue from
$
$
$
Men
Revenue from
Women
$
$
$
Total Revenue from
Strategy
$
$](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fd80ccd3b-f207-4569-a0c9-dab8b67382eb%2Fe096099a-8f52-4a11-a712-58dc0ec5932e%2F8eyildr_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Amenofacture of microwaves he discovered that female shoppers have little value for microwaves and attribute almost no extra value to an auto-
defrost feature Male shoppers generally value microwaves more than women do and attribute greater value to the auto-defrost feature. There is little
nditional cost to incorporating an auto defrost feature. Since men and women cannot be charged different prices for the same product, the
manufacturer in considering introducing two different models. The manufacturer has determined that men value a simple microwave at $80 and one
with auto defrost at $150, while women value a simple microwave at $70 and one with auto-defrost at $80.
Suppose the manufacturer is considering three pricing strategies:
1 Merkel e single microwave, with auto-defrost, at $80, to both men and women.
2. Market a single microwave, with auto-defrost, at $150, to only men.
3. Market a simple microwave to women, at $70. Market a microwave, with auto-defrost, to men at $139.
For simplicity, assume there is only 1 man and 1 woman and that if the price of a microwave is equal to an individual's willingness to pay, the
individual will purchase the microwave.
Use the following table to indicate the revenue from men, the revenue from women, and the total revenue from each strategy.
Strategy
1. Auto-Defrost Microwave only at $80
2. Auto-Defrost Microwave only at $150
3. Simple Microwave at $70, Auto-Defrost Microwave at $139
Revenue from
$
$
$
Men
Revenue from
Women
$
$
$
Total Revenue from
Strategy
$
$
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