Suppose the lowest and highest demand levels are updated to 70,000 and 145,000, respectively. What is the expected cost for Option 1 now?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Suppose the lowest and highest demand levels are updated to 70,000 and 145,000, respectively. What is the expected cost for Option 1 now?
Option 1
Option 2
Fixed cost (per Variable cost
year)
(per unit)
$650,000
$350,000
$1
$17
Transcribed Image Text:Option 1 Option 2 Fixed cost (per Variable cost year) (per unit) $650,000 $350,000 $1 $17
Demand (units
per year)
50,000
95,000
140,000
Probability
40%
40%
20%
Transcribed Image Text:Demand (units per year) 50,000 95,000 140,000 Probability 40% 40% 20%
Expert Solution
Step 1 Introduction:

Given that the fixed cost for one year is 650000, the variable cost per unit is 1, For each demand unit per year, I have been given the probability data, here, I would determine the Expected cost for option 1, the detailed calculations are shown in the next section, 

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9780357033791
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