Supply Chain management concept mainly aim on analyzing and managing the supply chain operations of a contemporary focal company and managing those operations effectively and efficiently with having an end-to-end (E2E) focus. Using a McDonald's Corporation an American fast food company, explore the related key supply chain operations and describe the fundamental concepts of supply chain management for managing those supply chain operations from E2E.

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter13: Supply Chain Management And Marketing Channels
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Supply Chain management concept mainly aim on analyzing and managing the supply chain operations of a contemporary focal company and managing those operations effectively and efficiently with having an end-to-end (E2E) focus. Using a McDonald's Corporation an American fast food company, explore the related key supply chain operations and describe the fundamental concepts of supply chain management for managing those supply chain operations from E2E.

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