Steps in the Planned Buying Process. Do you think all of the steps in the planned buying process are used when buying simple everyday process (such as a loaf of bread or a half-gallon of milk), or are they used only when buying big-ticket items? Why, or why not?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 2DYMP
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Steps in the Planned Buying Process. Do you think all of the steps in the planned buying process are used when buying simple everyday process (such as a loaf of bread or a half-gallon of milk), or are they used only when buying big-ticket items? Why, or why not?

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