Q: Summarize current trends related to customer data, analytics, and technology
A: Ans. Introduction Big data analytics, customer marketing, versatile innovation, and virtual…
Q: Discuss the growing importance of scanner-based research
A: Marketing research is said to practice which is associated with data collection and data analysis.…
Q: What is the difference between competitive advertising and comparative advertising?
A: In a market, a seller makes use of different advertising tactics. This is decided according to the…
Q: Summarize the eight major steps in developing an advertising campaign.
A: Advertising is beneficial to the businesses that use it if they expect to have any customers. It's a…
Q: Explain when marketing research should be conducted
A: Thousands of start-ups are launched each year, and each one of them believes that their idea will…
Q: Describe how Patagonia uses different elements of the promotion mix.
A: The promotional mix mainly rests on the targeted audience. Programs for business buyers, consumers,…
Q: Explain why job specialization is important.
A: Job specialization is a process in which, various tasks of the particular organisation are…
Q: Compare and contrast price and nonprice competition. Describe the conditions under which each form…
A: Price is the monetary value paid for a product in a marketing exchange; it could also be things you…
Q: Why is transparency so important to marketing using social media? Has this halted or accelerated the…
A: Marketing is the different way a company uses to attract the customers towards their product or…
Q: Describe sales promotion.
A: A sales promotion is a marketing tactic in which a company employs a limited-time campaign or offer…
Q: What is Grab Food? Who are the customers and end-users of Grab Food. What needs are served by Grab…
A: Technopreneurship is the latest trend in the field of entrepreneurship. Though this type of…
Q: What are the major methods used for transfer pricing?
A: Transfer pricing is an accounting and tax approach that allows companies with shared management or…
Q: Think about an organization where that producs goods or services. How does this organization keep…
A: Ans. Introduction Apple Inc. is an American worldwide innovation organization that works in…
Q: Why does top management need to be strongly committed to TQM programs?
A: Quality Management Systems can only be as effective as the managers who implement them. Quality…
Q: Describe the major components of a TQM program.
A: Total Quality Management- It is an ongoing procedure of detecting and decreasing or eliminating…
Q: Describe the steps in developing a media plan.
A: Concept Of Media Planning - Media Planning, is a kind of concept, which is defined as a form of…
Q: Mobile platform for selling cameras Possible end-users are photographers and camera vendors.…
A: There are four types of market segmentation: Demographic segmentation- In this type, the…
Q: Describe the two models of technological diffusion and explain how they are used by technological…
A: The digital divide can be denoted as a situation in which some people have access to modern…
Q: A retailer purchases a can of soup for 24 cents and sells it for 36 cents. Calculate the markup as a…
A: The difference between the selling price of an item and its cost calculated as the %age of the cost…
Q: Evaluate the following statement: “Appropriate advertising media are always available if a company…
A: The things which should be kept in mind while choosing the advertising method for a product are: 1.…
Q: Describe ways CVS uses sales promotion techniques to provide price discounts.
A: CVS is a health-care firm founded on pharmacies. When manufacturers compete for business in the…
Q: How can Salesforce.com prevent customers from switching to competing services?
A: Salesforce is significantly more than only a CRM arrangement. It unites all your client data in a…
Q: Explain advantages of business intelligence.
A: Business intelligence is the processes, technologies and tools which help the firm or company to…
Q: How does a salesperson find and evaluate prospects? Do you consider any of these methods to be…
A: Sales prospects can help your company in dropping the number of unsolicited calls and increasing…
Q: Explain the major differences between business and consumer markets
A: Concept of Business Markets And Consumer Markets - Business Markets, is a concept which refers to…
Q: Identify the four major categories of business market customers
A: Significance of customers: 1.Consumers consume a wide range of commodities as well as a wide range…
Q: Prepare marketing and sales preliminary outline for new durian flavored bread.
A: Running a small business isn't easy, and beginning a bakery can be particularly challenging until…
Q: Understand the sales environment
A: The sales environment is all the components related to selling the product like market conditions,…
Q: . Define communication and describe the communication process. Is it possible to communicate without…
A: Communication is the exchange of thoughts, ideas, information, emotions, and views between two or…
Q: Discuss the unique aspects of business buying behavior
A: A market into 2 parts: the mainstream market as well as the business market. companies produce…
Q: Explain the concept of ethical behavior
A: Marketing is basis upon which activities of product promotion and awareness is taken place. Nit only…
Q: Discuss the effects of advertising on market share and consumers
A: Advertising is the form of promotion which is popular for using media such as television, radio and…
Q: Select a basis for pricing your product (cost, demand, and/or competition). How will you know when…
A: Price setting distresses the regular lives of the customers in several ways. The price of the…
Q: What form of segmentation would be most important for a five star hotel like Raffles Hotel? Explain…
A: Marketing segmentation describes the method which divides customers with the same needs and similar…
Q: What major factors should be taken into account when designing the size and shape of a sales…
A: Sales Territory- A geographical area that is assigned to a salesman for the purpose of marketing the…
Q: B. Covid-19 Vaccine – Various brands of Covid-19 vaccines are now available around the Globe. Since…
A: The Organizational buying center is characterized as individuals from the association having up…
Q: Process engineering and inventory management focuses on what is being carried - work, cash, and…
A: Inventory management is a vital for successful operations of a business. A firm can save major costs…
Q: Identify seven methods companies can use to price products for business markets.
A: The methods of product pricing is as follows: Value based pricing-Value-based pricing is a way of…
Q: Discuss the concept of integrated marketing communications
A: Marketing is most powerful tool for business to gain acceptance and visibility in the market. It is…
Q: marketing
A: Talking about the price P. Then it is only revenue generation element for the organisation that…
Q: Why must marketing objectives and pricing objectives be considered when making pricing decisions?
A: Setting prices for your products or services is more complicated than a simple calculation. Prices…
Q: Why it is important for the service business to interact with their customers through social media…
A: Social media has become an important aspect of our lives and if there is a discrepancy happening in…
Q: Understand the concepts of dynamic pricing and yield management systems
A: Price is the monetary value set by the company on the manufacturing services produced by it. It is…
Q: Summarize why price is important to the marketing mix.
A: When you inquire about the price of a product or service, you are essentially asking how much you…
Q: A new product is more likely to survive if there was a careful consideration of the New Product…
A: Obtaining a new product refers to New Product Development which means bringing a new product into…
Q: From the management, result-driven, practical, and inspirational strategies implemented by Schultz…
A: Starbucks is the biggest coffee company in the world. It has extended the concept of coffee variety…
Q: Evaluate each type of consumer sales promotion as it relates to accomplishing your promotional…
A: Features of consumer-oriented sales promotion from a consumer perspective are: • The focal point is…
Q: What are some sources of negative public relations?
A: Public relation is brought through using media coverage to attach customers awareness towards brand.…
Q: Provide some examples of ways in which service procedures might be improved.
A: Customer service has developed multi-folds as the industry has changed so much that now the…
Q: Would the new product affect current employees in any way? Would it lead to increasing or reducing…
A: New Product Development is a process where a new product is planned and produced. This product is…
State the disadvantages of matrix structure.
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