stakeholders who might typically interact with or be members of a DMO. 2. How might autonomous agents have an influence on the formation of destination images for prospective tourists? Why might these autonomous agents be seen by prospective tourists as more trustworthy than marke
What is a Destination Marketing Organisation (DMO) and what are some of the
common roles of DMOs? Identify some of the stakeholders who might typically
interact with or be members of a DMO.
2. How might autonomous agents have an influence on the formation of destination
images for prospective tourists? Why might these autonomous agents be seen by
prospective tourists as more trustworthy than marketing created by a destination
marketing organisation (DMO)?
3. What is an Explorer Traveller? How do they function as ‘influencers’ on the broader
tourist markets?
4. Why might tourism operators want to come together and work in
their competitors within a destination? What other entities might want to work cooperatively in a destination partnership and what are some of the barriers and
challenges for developing effective destination partnerships?
5. Explain the characteristics of the Creative Classes. How do these relate to economic
development? What are some strategies that cities may develop to encourage the
Creative Classes and which cities have become very successful in encouraging these
changes?
6. How does street art and Melbourne’s coffee culture contribute to Melbourne’s
image as a Creative City and help to make it an attractive tourist destination?
7. Explain the supranational brands of National Parks and World Heritage and how they
developed. How may their application be used to market destinations?
8. What are some of the challenges for destinations in the aftermath of a natural
disaster? Explain the roles of demarketing and knowledge management for a DMO in
such a situation
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