SM5 Infinity Enterprises, a large organization with seven business units, recently prepared a BCG Growth-Share Matrix to evaluate whether it has a balanced portfolio of businesses. Upon analysis, its three large business units were identified as stars, two medium-size business units were identified as question marks, and one small business unit each was identified as a cash cow and as a dog. Which of the following is a conclusion you can draw upon evaluating the data? A The company needs to set up more business units that operate in high-growth markets. B The company is probably facing a shortage of funds to fuel its growth. C The company should hold onto the business unit identified as a dog in order to maintain a balanced portfolio of businesses. D The company is probably generating excess cash that can be used to start new business units

SM5 Infinity Enterprises, a large organization with seven business units, recently prepared a BCG Growth-Share Matrix to evaluate whether it has a balanced portfolio of businesses. Upon analysis, its three large business units were identified as stars, two medium-size business units were identified as question marks, and one small business unit each was identified as a cash cow and as a dog. Which of the following is a conclusion you can draw upon evaluating the data? A The company needs to set up more business units that operate in high-growth markets. B The company is probably facing a shortage of funds to fuel its growth. C The company should hold onto the business unit identified as a dog in order to maintain a balanced portfolio of businesses. D The company is probably generating excess cash that can be used to start new business units

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?

See similar textbooks

Similar questions

A bank manager notices that by the time customers get to the teller,they seem irritated and impatient. She wants to investigate the problemfurther, so she hires you to design a research project to figure out whatis bothering the customers. The bank wants three studies: (a) severalfocus groups of their customers, (b) observation using a hidden camera,and (c) an online survey of 500 customers. Which studies arequalitative, and which are quantitative?
Null & Research Hypothesis Write both the null and research hypothesis for the variables below. Determine whether a nondirectional or directional hypothesis should be utilized when writing the research hypothesis. Hours of studying and academic achievement Suspension rates and criminal justice outcomes Hours of sleep and productivity Socioeconomic status and type of employment Effectiveness of incarceration and effectiveness of rehabilitation Substance exposure and asthma (speak on the relationship. i.e. does substance exposure have an effect on asthma?) Pharmaceutical medications and placebos Gender and juvenile delinquency Education level and income Class attendance and performance
Assume that this restaurant was one of a chain of 20 restaurants across Greater Sydney with a head office in the CBD. Compare and contrast the Jury of Executive Opinion and the Sales Force Composite Method when it comes to generating business forecasts. You must contextualise your discussion to this case study
For each of the following report situations, write a clear problem statement and list what factors could or should be explored. A manufacturer of breakfast cereals wants to attract a new demographic of consumers. The manufacture of a toothpaste wants a bigger share of the toothpaste market. A company wants to give its stockholders a summary of its operations for the past calendar year. A building contractor engaged to remodel an office for the Company X submits a report summarizing its weekly progress The supervisor do Department X must prepare a report about the need for a new staff member Baker, Inc is experiencing higher than normal employee turnover. An executive must rank three subordinates on the basis of their suitability for promotion to a particular job. A restaurant manager must compare two possible suppliers of fresh seafood. An investment consultant must advise a client on whether to invest in the development of a lake resort. A consultant needs to help a wine shop…
Paraphrase this one. Analyze and elaborate in 85 words. Regression analysis data also helps you understand whether the relationship between two different variables can give way to potential business opportunities.
How does predictive analytics benefit CRM? Give examples of predictive analytics models used in CRM for sales forecasting or customer churn prediction.
Which type of data analysis and research design (quantitative) can be applied to the following research hypothesis? The impact of COVID-19 on the hospitality industry was too great for them to rely on savings.
To understand the value of parental involvement in XYZ primary schools, we conducted a survey collecting the opinions of 15 parents, 15 teachers and 15 students. This study aims to uncover various aspects of parental involvement, academic achievement, and its impact on student learning. Based on interviews with teachers parents and student questions, the collection offers a variety of perspectives and opinions that form a picture of the current situation in the school community.But it is important to look at the findings critically and acknowledge the biases inherent in the data collection process. The self-report form of a social desirability survey where participants can adjust their answers based on social desirability. Additionally, even if teachers' perspectives are helpful, they may be subject to negative studies that may lead to perceptions of family involvement. arrow_forward Step 2: Explaining require specific software or tools. Please be aware that some…
An information system (IS) auditor was asked to review the alignment between information technology (IT) and business goals for Cachero, a small but rapidly growing financial institution. The IS auditor requested information including business and IT goals and objectives; however, these were limited to a short, bulleted list for business goals and PowerPoint slides used in reporting meetings for IT goals. It was also found in the documentation provided that over the past two (2) years, the risk management committee (composed of senior management) met on only three (3) occasions, and no minutes of what was discussed were kept for these meetings. When the IT budget for the upcoming year was compared to the strategic plans for IT, it was noted that several of the initiatives mentioned in the plans for the upcoming year were not included in the budget for that year. The IS auditor also discovered that Cachero does not have a full-time chief information officer (CIO). The organizational…
1.) Describe the process for building the customer scoring model. What would be the inputs? What kinds of data and business processes could potentially be brought into it to create a better scoring model? Course title: Business Analytics
Business analytics concepts a) Data used in business analytics need to be reliable and valid. Explain your opinion on the statement and provide practical examples to support your answer. b) What are the similarities and differences between correlation analysis and regression analysis? c) What types of measurements can be used to measure the central tendency of the data? Please compare the advantages and disadvantages between these measurements.
Research Problem/Question/Hypothesis Research Problem/Question/Hypothesis Write a clear Purpose/Aim and Objectives of the Study. Clearly state the Significance of the Study. Discuss the above on the following topic: The factors effecting students adoption of Eco-friendly Fuel Alternatives. Write a clear Statement of the Problem. Discuss the above on the following topic: The factors effecting students adoption of Eco-friendly Fuel Alternatives.