Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Robert, a 66-year-old man, saw an ad in the magazine for a cashier at a grocery shop (Food Grocery). The advertisement says: "Applicant for a cashier position must be young and energetic to possess excellent customer relations skills. Applicants who are selected would be required to stand for long periods of time and to lift 25-35 pounds. Robert contacted the EEC to institute a charge against Food Grocery. What type of discrimination does this advertisement include, if found? Explain Robert's reaction.
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