Setting Product Availability under capacity constraints When capacity is constrained, where should the relatively higher fraction of capacity be used: the higher markgin product or lower margin product. Why? Sweater High end Low end Мean 1000 2000 St. Dev. 300 400 Cost $50 $40 Selling Price Salvage Value $150 $100 $35 $25 Cu CSL Actual Q Actual CSL Marg. Cont.

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
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Setting Product Availability under capacity constraints
When capacity is constrained, where should the
relatively higher fraction of capacity be used: the
higher markgin product or lower margin product.
Sweater
High end Low end
Mean
1000
2000
Why?
St. Dev.
300
400
Cost
$50
$40
Selling Price
$150
$100
Salvage Value
$35
$25
Cu
C_o
CSL
Q*
Actual Q
Actual CSL
Marg. Cont.
Transcribed Image Text:Setting Product Availability under capacity constraints When capacity is constrained, where should the relatively higher fraction of capacity be used: the higher markgin product or lower margin product. Sweater High end Low end Mean 1000 2000 Why? St. Dev. 300 400 Cost $50 $40 Selling Price $150 $100 Salvage Value $35 $25 Cu C_o CSL Q* Actual Q Actual CSL Marg. Cont.
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