Select an overseas country of your choosing (UK) and assume that you are employed in the human resources department for a large company(Grace Kennedy). The company has just reached an agreement to open a new sales office in this foreign country in order to better serve customers in that market. Although support personnel will be hired locally, three sales representatives from headquarters will be transferred to this office for a period of two years in order to get it “up and running.” The national sales manager has asked you to prepare a report outlining the intercultural communication issues that these sales reps likely will face. Your team will be required to research the business communication in this country and write a report to your Board of Directors that addresses the following that may play a role in impacting the success of these sales representatives in establishing an office in the country. a. What intercultural issues that the sales representatives will likely faces.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Select an overseas country of your choosing (UK) and assume that you are employed in the human resources department for a large company(Grace Kennedy). The company has just reached an agreement to open a new sales office in this foreign country in order to better serve customers in that market. Although support personnel will be hired locally, three sales representatives from headquarters will be transferred to this office for a period of two years in order to get it “up and running.” The national sales manager has asked you to prepare a report outlining the intercultural communication issues that these sales reps likely will face. Your team will be required to research the business communication in this country and write a report to your Board of Directors that addresses the following that may play a role in impacting the success of these sales representatives in establishing an office in the country. a. What intercultural issues that the sales representatives will likely faces.
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