Q: When HOM Furniture advertises, it looks for a resulting spike in sales using an extensive database....
A: Marketing Information from an extensive database is the gathering of data by the marketing people of...
Q: Evaluate the above scenario and suggest possible changes in the marketing strategy with respect to t...
A: In the given scenario, The sales for a car model in Rocket Cars have shown stagnation in volume. How...
Q: 3. On her net paycheck amount to $2000 for the 1st year and she expect to received a 5% raise on her...
A: -As no expenditure is given , in order to find savings Let us consider his expenditure is 0 and ...
Q: What is involved in creating satisfied customers?
A: Customer interactions with a staff influence their purchasing decisions. Customer satisfaction manag...
Q: What are the advantages and disadvantages of selling costetics products through door-to-door sellin...
A: Distribution channel is very critical for any company. The decision for distribution channel can mak...
Q: • As you read this, consider a recent purchase (over £100) - to what extent did the following charac...
A: Consumer buying process - It is a sequence of steps followed by consumers either knowingly or unknow...
Q: Where would you place each of the following sales jobs on the order-taker/order-getter continuum sho...
A: Order taker is a person who will take the order as precisely as possible without adding anything ext...
Q: There are direct and indirect methods to determine customer needs. Name two primary methods within e...
A: The customer needs are very important and essential part for any organisation to identify them direc...
Q: Discuss the relevance of determining the market (e.g destination’s consumer) to tourism planning an...
A: * Yes , determining the market is of utmost priority in success of any business , here in case of T...
Q: what sort of information is needed to fill in the market-product grid and allow the firm to make tha...
A: Market product grid is also known as Ansoff matrix that helps in taking the decision regarding the ...
Q: How do you segment customers by product/service bundle features, economic needs, location needs, an...
A: Customer Segmentation is the process by which the customers are divided based on some common charact...
Q: Firm Market Share (%) 22 20 C 20 D 20 E 18 Refer to the data. The Herfindahl index for this industry...
A: Herfindahl index, also known as Herfindahl-Hirschman Index (HHI) is a measure to determine the marke...
Q: What are the four basic practice "that really work" that characterize industry-leading firms?
A: In order to become a market leader, a business should keep its focus on making the best and unique p...
Q: How does Alison Capossela provide solutions for Xerox customers?
A: The people employed for personal selling are given specialized training for effective communication ...
Q: 3. Deliberately explain the notoriety of market segmentation to tourism planning and development. Gi...
A: Notoriety means being popular among the masses because of the bad quality which the company serves o...
Q: (Assume that you have a Milk Tea Business). What made you decide that type of business?
A: There are many businesses in the world that provide various products to consumers. Business could in...
Q: 1. Give at least three products and evaluate the segmenting method used. Method used in segmenting P...
A: 1 - Jaguar ( automobile ) - Segmentation is done on Demo graphical basis as it targets customer with...
Q: Is Brandt making a good decision looking for precious metals? Explain with evidence.
A: Gold and silver have been regarded as valuable metals and coveted for long. They have a significant ...
Q: Have you ever bought anything from Anazon? If so, do you think you got a good price and good service...
A: It is an e-commerce site which helps in procuring products online and deliver it at your location in...
Q: Why is it important to group customers into homogeneous segments?
A: Market segmentation is a marketing phrase that refers to categorizing potential consumers into group...
Q: An entrepreneur who owns a store of fruit shake would like to ask your help in creating a unique sel...
A: * Introduction - Before discussing the unique selling prepositions for listed business of a entrepre...
Q: What is Value Chain and the strategies to utilized to gain competitive advantage in Manufacturing Se...
A: Value chain is the process which is unique to an organization it uses to convert raw materials into ...
Q: Many students have their lunch and dinner in the Student Canteen in the school For many years, it ha...
A: Dissatisfaction for the students can be because of many reasons. The problem with it is discussed as...
Q: What are some of the recommendations to improve the Ceres organization CSR reporting framework?
A: Here are five recommendations to help you improve the efficacy of your corporate social responsibili...
Q: What is the probability of running a successful business?
A: The probability of running a successful business is always uncertain and cannot accurately be predic...
Q: Considering all five elements of the promotional mix (advertising,personal selling, public relations...
A: Promotional mix refers to the specified combination of the tools, processes and channels. All these ...
Q: In regard to implementing a marketing program, what are the advantages of (a) a time-based agenda ov...
A: A marketing plan is a cyclic process that begins and ends with an evaluation. This can be a summary ...
Q: Explain when an adaptation of a product-design sold in a domestic market is required to insure succe...
A: It is totally important that a product must be adopted as per the international standards whenever i...
Q: Jane Dawson is a new sales representative for the Charles Schwab brokerage firm. In searching for cl...
A: Personal Selling is the selling method in which the seller comes in a face to face contact with a cu...
Q: (a) Who is the target market? (b) What is the point of difference on the positioning for Warm Deligh...
A: In the marketing process, target market and product or brand positioning is very important. As a res...
Q: Use the Internet to obtain information about PayPal, and how it helps customers with making purchase...
A: PayPal allows its users to easily send money to friends, family, business partners and more. To star...
Q: What are some of the significant environmental factors that ciukd have majourimpact on the marketin...
A: Government, technological, economic, social, and competitive forces are examples of external factors...
Q: Q4. The sales for a car model in Rocket Cars have shown stagnation in terms of volume. However the c...
A: This question is related to use of marketing strategy in terms of four Ps' which are product, price,...
Q: Men and women are motivated by different types of goals. Describe these goals and explain how they c...
A: To obtain clients in a good consumer-oriented industry, service suppliers should collaborate as psyc...
Q: How is the field of consumer behavior defined?
A: In order to find out the requirements of the consumers, marketers conduct market research. Market re...
Q: What role does strategic management play in marketing? b) What are the foundational principles of st...
A: Strategic management definitely plays an important role in the concept of marketing. The details are...
Q: Discuss the nature and scope of personal selling and sales management in marketing.
A: Personal selling is a process where one sales person will try to convince one consumer at a time per...
Q: 1. A franchise can do extensive advertising in a given market because the cost are spread among many...
A: A franchising is basically an arrangement in which the original person and the owner grants a licens...
Q: New-product development is important to a company like Medtronic, hut it is hard work, and often lea...
A: New product development is the phenomenon that almost every company adopts to expand its market size...
Q: are associated with economic development agencies, don't take equity in your business and are ntegra...
A: Starting a business requires alot of funds, resources and mentorship. The likelihood of success of t...
Q: When it comes to e-commerce sales, what exactly is green computing and how does it affect them?
A: Green computing refers to the environmental measures. Many companies undertakes such promotional act...
Q: Choose one example of a Foreign Market Entry Mode and explain how you understand that particular mod...
A: These are the different ways through which a company expands into a non-domestic market to grow its ...
Q: Explain and cite a particular scenario of the "Unlimited Liability Clause" Based on Peter Drucker's ...
A: In the given excerpt, We are given Peter Drucker's point of view on "Social Responsibility." As per ...
Q: Suppose someone said to you, "The only real measure of a salesperson is the amount of sales produced...
A: The salesperson are people who are the part of sales force of the business. They have the objective ...
Q: Proposed and justify 4 strategies that Tropical Leisure can implement in the short-term to profitabl...
A: * The major strategies that the Tropical Leisure should consider are listed below - - Invest in R...
Q: Identify the benefits of a business plan a. for an entrepreneur b. for financial sources
A: The business plan is a written document that describes in detail how the business generally a start-...
Q: What does the phrase "the whole is greater than the sum of its parts" mean? "How does this quote rel...
A: All human beings and animals living on the planet Earth need to communicate with each other to be ab...
Q: what ways can a business obtain a competitive advantage over other riva
A: Firms compete to increase earnings by generating revenue within the world market at valuations that ...
Q: think the answer is d, but I'm not so sure. According to the Lesson, which of the following is a fe...
A: * Option A , The refinement and proliferation of content categories .
Q: What is digital transformation and why is it important? Discuss three (3) key elements / pillars ...
A: Digital transformation is the process of adopting and using the digital technologies by the firm to ...
segemtation (demographic, geo, psycho, behavior) justify the amswer.
Step by step
Solved in 3 steps
- Describe at least two segments of the market for Tesla electronic vehicles. List the different needs,demographics, and psychographics for owning a Tesla for each of these segmentsThe following is not a characteristic used as a guide for consumers when buying Levis jeans the global brand: O All options are characteristics Social responsiɔility O Quality signal Global Myth Packaging is part of: *SAMSUNG M 80% 10:50 PM SEMI FINAL EXAM 4 of 20 The consideration exchanged for the purchase or used of the product, idea or services. Promotion Product O Place O Price Next II
- (1) Do manufacturers have a responsibility to createsafe products even if customers don’t care and don’twant to pay for safety features? Why or why not? (2)Do automobiles ever enter the decline stage of theproduct life cycle? Explain your answercreate a compelling value proposition for driver-less cars in Singapore. What type of company is most likely to incorporate their use? How might you bring Alphabet-Google’s brand value into play to strengthen your case?Please give me short answers. Please answer all 5 parts plz
- what is market mix. why is it important when launching a new product from an exsisting company. What? Who? Where? When? Why? How? ( market mix for a new product at an exsisting company :) )Technological substitution that creates valuefor customers often causes the decline stagein the product life cycle. Will e-mail replace faxmachines?Attributes Importance Alternative brands Weight (e) A B CScreen size 0.2 4 6 2Price 0.5 6 3 7Operating system 0.1 5 5 4Apps available 0.2 4 6 7 1. Calculate the scores for brands B and C. Which brand would this consumer likely choose? 2. Which brand is this consumer least likely to purchase?Discuss two ways the marketer of this brand can enhanceconsumer attitudes toward purchasing its brand.