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- a. Explain what is the product promotion in marketing. b. Explain what is the cognitive-affective model of brand perception. c. Explain hypothesis of product quality and customer buying behaviour. d. Explain hypothesis of product price and customer buying behaviour. e. Explain hypothesis of product promotion and customer buying behaviour.Prepare a executive summary and memo on marketing supreme sports.(250 words).A: Salespeople need someone to tell them when it's time to go to work because they don't know that if they don't work, they won't be earning. Is this statement true?
- The marketing mix refers to: a. Promotion, price, product and customers b. Price, promotion, place and competitor c. Product, price, competitor and promotion d. Place, price, promotion and producta. Explain what is the brand in marketing. b. Explain what is the product quality in marketing. c. Explain what is the product price in marketing. d. Explain what is the product promotion in marketing. e. Explain what is the cognitive-affective model of brand perception.3) Suppose that Nyopoly, instead of attracting consumers on a one-by-one basis (as is done in Question 2), is considering an extensive promotional campaign. This campaign will cost $35,000 and is expected to attract 500 new customers, which consists of 100 Bargain Hunters, 200 Browsers, 100 Gift Givers and 100 Sophisticates. Do you recommend that Nyopoly implement this promotional campaign? Explain your answer (including a discussion of the short-term versus long- run effects of this promotion).
- Jane Dawson is a new sales representative for the Charles Schwab brokerage firm. In searching for clients, Jane purchased a mailing list of subscribers to The Wall Street Journal and called them all regarding their interest in discount brokerage services. She asked if they have any stocks and if they have a regular broker. Those people without a regular broker were asked their investment needs. Two days later, Jane called back with investment advice and asked if they would like to open an account. Identify each of Jane Dawson’s actions in terms of the personal selling process9 Assume that you are a marketing consultant. Provide detailed advice to the marketing department on how to build an effective direct marketing campaign.Part A: students are to analyze the concept of integrated marketing communications. In other words, students must discuss IMC, five components of IMC, and the advantages and disadvantages of and IMC program. Part B: student's must research the Product Life Cycle (PLC) and why it is important for the marketing agent to properly identify the placement of their own product and, the placement of competing products. Part C: students must discuss the differences between the push and pull strategies.
- You are a supervisor in the marketing department. One of your employees works in an Assistant Analyst role. In his role he summarizes reports and studies for his boss, among other duties. His job is classified as professional and therefore is exempt from overtime. He tells you that he works long hours when new product campaigns are introduced and never gets paid overtime. He complains and tells you that he thinks his job should be non-exempt and he should be paid overtime. He said he will wait until you have a chance to check with HR before he decides if he's going to file a complaint with the Department of Labor. What should HR do? Define precisely what the problem is in terms of how it affects the company and your ability to be successful as a supervisor or HR person?describes activities whereby the company pays search engine companies to be 10) featured in the results of particular keyword searches that serve as a proxy for the consumer's product or consumption interests. A) Search engine marketing (SEM) B) Search marketing C) Search engine optimization (SEO) D) Paid search E) Search targeting 11) Transportation companies, independent warehouses, banks, and advertising agencies assist in the distribution process but don't take title to goods or negotiate purchases or sales. This group of intermediaries are called collectively known as A) wholesalers B) facilitators C) agents D) distributors E) merchants 12) When Apple accepts used cell phones from customers and extracts components and materials from them for use in other products and manufacturing processes, it is operating a(n) A) collection depot B) remanufacturing operation C) reverse-flow channel D) environmental channel E) salvage operation 13) Intermediaries that buy, take title to, and…During the product lifecycle, ratio of promotion expenses to sales is the highest at the: 1. Decline 2.Maturity 3.Introduction 4.Growth