saleem and jameel are college seniors. They’re in the process of launching an unsweetened, fruit-flavored bottle water start-up named Compete H2O. The start-up will be unique in that Compete H2O will be sold via small kisoks located in fitness centers. The university that saleem and jameel attend hosts an annual business plan competition. Saleem is in favor of entering the competition. jameel is opposed to the idea, arguing that Compete H2O’s business plan is complete and it is time to move forward. What advantages might saleem and jameel gain by participating in the university’s business plan competition? *

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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saleem and jameel are college seniors. They’re in the process of launching an unsweetened, fruit-flavored bottle water start-up named Compete H2O. The start-up will be unique in that Compete H2O will be sold via small kisoks located in fitness centers. The university that saleem and jameel attend hosts an annual business plan competition. Saleem is in favor of entering the competition. jameel is opposed to the idea, arguing that Compete H2O’s business plan is complete and it is time to move forward. What advantages might saleem and jameel gain by participating in the university’s business plan competition? *

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