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what is the term for derived from "order(ing)" and involves the ranking of different bundles of consumer goods or services in order of prefencence
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- Marketers attempt to measure what are often hidden aspects of a consumer's buying habits in order to determine why the person tends to buy the same brand over repeated purchases rather than competing brands. A person's toward a brand thus consists of the individual's beliefs (the cognitive component), his emotions (the affective component) and finally, the individual's behaviors during the purchase stage. A motivation В attitude C personality D social classThe vast array of products that consumers buy can be classified on the basis of shopping habits and are broken down into four main areas. List these four main classifications of consumer goods and explain what elements are included within.Answer in a paragraph- What are the various factors that affect your purchase process when you buy a) Shampoo, b) Television, c) Car. d) A massage service. Highlight your answer with the 4Ps in the marketing mix.