Research says color can affect your mood, behavior, and even stress levels. How do marketing researchers use items like color when marketing? Identify some of the most prominent brand logos. Are the colors of your identified brand logos consistent with how you perceive their business? Other than color, what would be important for marketing researchers to look at?

Research says color can affect your mood, behavior, and even stress levels. How do marketing researchers use items like color when marketing? Identify some of the most prominent brand logos. Are the colors of your identified brand logos consistent with how you perceive their business? Other than color, what would be important for marketing researchers to look at?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 4DYMP

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