Remember the bargain signaling theory from in-class exercise? This theory suggests that Group of answer choices retailers can keep on increasing prices as long as prices end in 9, without affecting sales there is strong evidence that sales actually do not go up when prices end in 9 consumers tend to focus on the right digits and round down 9 ending prices consumers perceive prices ending in 9 as especially good deals
Remember the bargain signaling theory from in-class exercise? This theory suggests that Group of answer choices retailers can keep on increasing prices as long as prices end in 9, without affecting sales there is strong evidence that sales actually do not go up when prices end in 9 consumers tend to focus on the right digits and round down 9 ending prices consumers perceive prices ending in 9 as especially good deals
Chapter20: Setting Prices
Section: Chapter Questions
Problem 3SC
Related questions
Question
37-
Remember the bargain signaling theory from in-class exercise? This theory suggests that
Group of answer choices
retailers can keep on increasing prices as long as prices end in 9, without affecting sales
there is strong evidence that sales actually do not go up when prices end in 9
consumers tend to focus on the right digits and round down 9 ending prices
consumers perceive prices ending in 9 as especially good deals
38-
Which of the following is NOT a benefit of physical retail stores to consumers?
Group of answer choices
products displayed can be personalized to each shopper
enjoy the product right away
receive personal service while shopping
lower perceived risk of buying
39-
Retailers like Walmart are rolling out self-service technologies (SST) such as the Pickup Towers at Walmart. Which of the service characteristics this technology alleviates first and foremost?
Group of answer choices
perishability
indivisibility
inseparability
heterogeneity
40-
An everyday low pricing (EDLP) strategy stresses the continuity of retail prices
Group of answer choices
at a level below the deep-discount sales prices of competitors
at a level between the regular price and the deep-discount sale prices of competitors
at a level above regular retail price
based on variable production costs
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