[Regina] Regina is always living in the moment and making the most of her time. She is very involvedin school, attends every function put on by her sorority, and goes to Rowdies every night. Reginaeven makes sure to go to spin class at Rec Sports when she is able to get a spot. Which macrolifestyle trend best describes Regina?O Cashing OutO 99 LivesO Being AliveO Fantasy AdventureO Carpe Beerum

Answered: [Regina] Regina is always living in the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Related questions

Question

[Regina] Regina is always living in the moment and making the most of her time. She is very involved
in school, attends every function put on by her sorority, and goes to Rowdies every night. Regina
even makes sure to go to spin class at Rec Sports when she is able to get a spot. Which macro
lifestyle trend best describes Regina?
O Cashing Out
O 99 Lives
O Being Alive
O Fantasy Adventure
O Carpe Beerum

Expert Solution

Background Concept

Lifestyle reflects the way of living of an individual. For example, a person living in a rural area will lead a different lifestyle from a person living in an urban area.

When a customer buys products or services based on how it will match the lifestyle which the customer is leading is called the Component. Lifestyle Each lifestyle is distinct, and each is associated with a distinct set of products and services that serve a specific target market.